MyOutreach Branding

Services Provided:

• ‍ Brand Strategy & Identity
• Brand Guidelines
• Tone of Voice Development
• Marketing Collateral Design
• Social Media Assets
• Visual System & Templates

Our Goals

• Create a unified brand system to support rapid growth
• Develop a recognizable, professional identity that stands out in a saturated B2B space
• Establish a clear, confident brand voice that reflects their personality and values
• Design versatile collateral that works across digital and print
• Provide scalable templates and assets the internal team could use daily

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What We Did

Brand Strategy & Identity

We worked closely with MyOutreach’s leadership to understand their values, differentiators, and audience. From there, we developed a cohesive visual identity, anchored in bold typography, confident color choices, and a clean, tech-forward aesthetic.

Brand Guidelines

We created a full brand guidelines document covering:

• Logo usage & variations
• Color palette
• Typography
• Visual styling & iconography
• Photography treatment
• Brand voice & tone rules
  
  This toolkit helps internal and external teams keep everything on-brand, no matter the channel.

Tone of Voice

We defined a tone that’s smart but not stuffy, direct but not pushy. MyOutreach now speaks with clarity, confidence, and a bit of edge, whether it’s on a sales deck or a social post.

Marketing Collateral

We designed a full suite of branded assets, including:

• Pitch decks & one-pagers
• Case study templates
• Email signatures
• Virtual event assets
• Flyers and print materials
  Everything was created with flexibility in mind, allowing their team to plug in new content without reinventing the wheel.

Social Media Templates

We built a set of branded social templates to help the team post consistently and professionally across LinkedIn and other platforms. These include announcement graphics, stat callouts, team highlights, and service explainers.